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Section 3

Marketing Research and Consumer-Created Content

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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4 concepts
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Researching Using Digital Media

Digital media technologies are enabling researchers to use increasingly sophisticated tools to collect data via the Internet.

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Consumer Privacy Issues

Consumer privacy issues revolve around the legal (and illegal) use and extraction of user data on websites and social media platforms.

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Avoiding Potential Fraud

Consumer education, web security tactics, and government legislation are measures used to protect consumers from potential fraud.

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Digital Media and Intellectual Property Issues

The proliferation of digital assets has created questions about how to apply traditional copyright laws to intellectual property on the web.

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