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Boundless Marketing
Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 1

The Strategic Planning Process

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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4 concepts
Sustainable Competitive Advantage

Competitive advantage is gained when a firm acquires attributes that allow it to perform at a higher level than others in the same industry.

Customer Excellence

Obtaining customer feedback to ensure customer satisfaction and loyalty is essential to any marketing plan or strategic planning process.

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Strategic Business Units

A strategic business unit is a semi-autonomous corporate unit that focuses on a product offering and market segment.

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Multiple Sources of Advantage

One of the main goals of marketing planning and strategy is to produce multiple sources of competitive advantage in the marketplace.

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