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Boundless Marketing
Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing
Marketing Textbooks
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Section 4

Overview of Forecasting

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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2 concepts
Steps Required to Forecast

Steps of forecast include problem definition, cash flow forecast, profit forecast, balance sheet forecast and profit determination.

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Inputs

The main inputs of forecasting include time series, cross-sectional and longitudinal data, or using judgmental methods.

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