Marketing
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Boundless Marketing
Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing Marketing Strategies and Planning
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing

Section 3

Introducing the Marketing Plan

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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4 concepts
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The Marketing Plan

A marketing plan details actions necessary to achieve one or more specified objectives essential to selling a product or service.

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Advantages of a Marketing Plan

A marketing plan has a strong impact on the internal operations of an organization.

Marketing Plan Elements

A marketing plan's elements may vary based on the organization and its industry, but readers still expect to see certain common elements.

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Purpose of the Marketing Plan

A formal marketing plan provides a clear reference point for activities throughout the planning period.

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