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Boundless Marketing
Introduction to Marketing
Marketing Textbooks Boundless Marketing Introduction to Marketing
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Section 4

Value-Based Marketing

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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Competition Based on Value

Value-based marketing allows organizations to create and sustain differentiating values that enable them to compete within their markets.

The Development of Value-Driven Firms

The values of an organization are just as important as the products they sell; having a strong value driven culture is important.

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