Evolution of the Marketing Orientation

Production orientation follows the premise that any product of high quality can be readily sold.

A firm employing a product orientation is chiefly concerned with the quality of its product.

As opposed to production or product orientation, a sales orientation focuses primarily on the selling and promotion of a particular product.

A marketing-oriented business starts with the customer, finds out what they want, and then produces it for them.

Holistic marketing incorporates integrated marketing, relationship management, internal marketing and social responsibility to build a unified and shared brand.