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Social Influences on the Consumer Decision Process
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Concept Version 5
Created by Boundless

Roles

J.J. Abrams, "Apple Fanatic"

J.J. Abrams, "Apple Fanatic"

Someone like TV series creator J.J. Abrams can influence other people to buy certain products by saying how much they like the product.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    Fotopedia.
    http://www.fotopedia.com/items/flickr-417146851 CC BY.

Related Terms

  • persona
  • prosumer
  • influencer
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