persona

Marketing

(noun)

A social role.

Related Terms

  • prosumer
  • influencer
Communications

(noun)

In the study of communication, persona is a term given to describe the versions of self that all individuals possess. The public persona will differ from the persona an individual will present when he/she happens to be alone.

Related Terms

  • impromptu
  • manuscript

Examples of persona in the following topics:

  • Roles

    • Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.
    • A persona is a social role.
    • Marketers often create a "persona" for their products and services in order to represent the different user types in a target market.
    • A persona may be created to capture the "soccer mom," perhaps by giving her a name or other defining characteristics.
    • A persona simply helps a marketer get a clearer picture of who will be buying his product.
  • Choosing Your Method of Delivery

    • You will want to develop your own persona for all methods of delivery.
    • In the study of communication, persona is a term given to describe the versions of self that all individuals possess.
    • A person may create or manifest different personas at different times, for different occasions.
    • In particular, the persona you present before others when speaking will differ from the persona your present when you happen to be alone.
    • Here are some important considerations for developing a natural, conversational persona for speech delivery.
  • Neo-Freudian Psychoanalytic Theory of Personality

    • Jung also proposed the concept of the persona, referring to a kind of "mask" that we adopt based on both our conscious experiences and our collective unconscious.
    • Jung believed this persona served as a compromise between who we really are (our true self) and what society expects us to be; we hide those parts of ourselves that are not aligned with society’s expectations behind this mask.
  • Brand Management Strategies

    • Iconic Branding (Attitude) – A bit less clear than the strategies above, iconic branding is all about building a persona.
    • This persona tends to arise through stories, establishing a counter-culture, and building a community.
  • Summary of the Benefits of Public Speaking

    • If you establish a good reputation as a public speaker, your public persona will set you apart from the sea of faceless resumes and cover letters.
  • Evaluating the Humanistic Perspective on Personality

    • The presence of such a dynamic view of personality also does not seem to account for apparent continuity in individual persona over time.
  • Personality Psychology

    • Adler is known for proposing the concept of the inferiority complex; Erikson proposed the psychosocial theory of development; Jung introduced the concepts of the collective unconscious and the persona; and Horney focused on the role of unconscious anxiety related to early childhood needs.
  • Pop Art

    • These neutral subjects rejected a reliance on the hand of the artist in the production of meaning-- the surface of the painting could declare itself without reference to the persona that created it.
  • Vaudeville

    • Both Groucho and Harpo's memoirs reveal that their now-famous on-stage personae were created by Al Shean.
  • Marketing Innovation Trends

    • More than ever before, brands are creating personas and identities around themselves, rather than the products they sell.
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