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Focus of an Advertisement

The Harris Grid

The Harris Grid

The Harris Grid measures a product's level of interest in consumers versus the level of interest in mass media.

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    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Advertising/Strategies."
    http://en.wikibooks.org/wiki/Advertising/Strategies%23GE_Focus_System Wikibooks CC BY-SA 3.0.

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