USP

(noun)

A unique selling proposition or unique selling point.

Related Terms

Examples of USP in the following topics:

  • Focus of an Advertisement

    • The Unique Selling Point or Proposition (USP) is a marketing concept that was first proposed as a theory to understand a pattern among successful advertising campaigns of the early 1940s.
    • The term USP has also been largely replaced by the concept known as a Positioning Statement.
    • When preparing an advertisement, the product's USP must be defined.
    • To find a USP, ask "How is this product different?

  • Identifying Prospects

    • Companies that are able to tailor their products or services to a specific niche market can develop a unique selling proposition (USP) in that particular market segment.
    • A brand's USP enables it to enter markets where there is less competition and greater potential to build brand equity and recognition.

  • Otitis Media

    • The UspA1 protein domain is a TAA found in the bacteria Moraxella catarrhalis, which causes middle ear infections in humans.

  • Brand Categories

    • The distinctions that set your product apart from the competition are also known as the Unique Selling Points or USP.

  • Advertising

    • How the product differs from its competition or its Unique Selling Position (USP) is also established.

  • Understanding Strategy + The Creative Brief

    • The promise is sometimes referred to as: the benefit statement, Unique Selling Proposition (USP), Single Minded Proposition, Single Minded Thought, Single Key Message, One Thing, or Strategy.