psycho-graphics

(noun)

understanding how a certain group thinks .

Related Terms

Examples of psycho-graphics in the following topics:

  • Defining Consumers

    • Now, there is a trend in marketing to individualize the concept of "A Consumer. " Rather than generating broad demographic profiles and psycho-graphic profiles of market segments (which has been the norm), marketers are now starting to engage in personalized marketing, permission marketing, and mass customization.

  • Trends in Retailing

    • A retailer now offers detailed product, transaction and delivery information while the consumer provides data on buying behavior, taste, economic, psycho-graphic and demographic data.

  • Advertising

    • A target group or audience is defined through information gathered from focus groups, demographics and by psycho-graphics, i.e. statistics illustrating how a certain group thinks and ultimately buys.

  • Identifying Prospects

    • Other data companies use to build customer profiles include psycho-demographic characteristics such as age, sex, profession, personal interests, and buying habits.

  • Generating Needs

    • The profile should include psycho-demographic characteristics, such as age, sex, careers, and interests, since all will impact where or when they buy.

  • Problems with Packaging

    • Many of the problems in packaging can be related to issues regarding labels, graphics, safety, and the environment.
    • Many of the ethical issues are related to the environment, labels, graphics, and safety.

  • The Purposes of Packaging

    • Package graphic design and physical design have been important and constantly evolving phenomenon for several decades.
    • Marketing communications and graphic design are applied to the surface of the package and (in many cases) the point of sale display, examples of which are shown here: .

  • Perceptual Mapping

    • Perceptual mapping is a graphic display explaining the perceptions of customers with relation to product characteristics.

  • The Influence of Supply and Demand on Price

    • Although it is normal to regard the quantity demanded and the quantity supplied as functions of the price of the good, the standard graphical representation, usually attributed to Alfred Marshall, has price on the vertical axis and quantity on the horizontal axis, the opposite of the standard convention for the representation of a mathematical function.

  • The Demand Curve

    • It is a graphic representation of a demand schedule.
    • If income were to change, for example, the effect of the change would be represented by a change in the value of "a" and be reflected graphically as a shift on the demand curve.