pique

(verb)

To excite someone to action; to stimulate a feeling or emotion.

Related Terms

  • AIDA Model
  • advertisement
  • target market

Examples of pique in the following topics:

  • AIDA Model

    • Next, automotive marketers pique interest by showing the advantages of owning the car.
    • Car advertisements are especially made to grab attention, pique interest, meet desires, and evoke action in consumers.
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