advertisement

(noun)

A commercial solicitation designed to sell some commodity or service.

Related Terms

  • AIDA Model
  • pique
  • target market

Examples of advertisement in the following topics:

  • Product Advertising

    • The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.
    • The stage in the Product Life Cycle (PLC) of which a product is in often determines the type of advertising that is used by advertisers.
    • The types of product advertising that marketers can choose from are:
    • This type of product advertising provides in-depth information of the benefits of using a product or service.
    • The type of product advertising a company chooses depends on where the product is in its life cycle.
  • Consumerism and Advertising

  • Top U.S. Advertising Agencies

  • Consumer Behavior and Advertising

  • Advertising Strategy v. Creative Strategy

  • Elements of Advertising Copy

  • Types of Internet Advertising

    • Online advertisers can customize advertisements, making consumer targeting more efficient and precise.
    • Within the scope of Internet marketing, online advertising includes display advertising, affiliate marketing, search engine marketing (SEM), and mobile advertising.
    • Semantic web content is closely linked to advertising to increase viewer interest engagement with the advertised product or service.
    • Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of publishers, who are only paid media fees when the advertiser receives web traffic.
    • Social network advertising is a form of online advertising found on social networking sites such as Facebook.
  • Corporate Advertising

    • Advertising designed to win an audience over to a specific point of view is called institutional or corporate advertising.
    • Such advertising is called institutional or corporate advertising.
    • Often such advertising is an exercise in self-praise.
    • How a company advertises projects that image.
    • Advocacy advertising is related to institutional advertising.
  • Types of Advertising

    • Examples of online advertising include:
    • Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media.
    • Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal.
    • In-store advertising is any advertisement placed in a retail store.
    • Street advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements.
  • Social and Legal Considerations

    • When crafting advertising and marketing communications, businesses need to understand the legal ramifications of false advertising as well as the social implications that occur from intentionally misleading the public.
    • False advertising or deceptive advertising is the use of false or misleading statements in advertising.
    • As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use regulations to control false, deceptive or misleading advertising.
    • All commercial acts may be deceptive, not just advertising, but noncommercial activity such as advertising for political candidates is not subject to prosecution under the FTC Act.
    • Corrective advertising may be mandated, but there are no fines or prison time except for the infrequent instances when an advertiser refuses to stop despite being ordered to do so.
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