Generation X

(noun)

the generation of people born after the baby boom that followed World War II, especially those born in the 1960s and 1970s

Related Terms

  • SWOT Analysis
  • purposeful development

Examples of Generation X in the following topics:

  • Demographics

    • One differentiation is by generation--two of the biggest demographic groups are the baby boomers and generation X.
    • More recently, generations Y and Z have emerged, and marketers must ensure they understand how to target them most effectively.
    • One challenge with the younger generations is that many of them are yet to understand their own tastes and desires.
  • Markup Pricing

    • Information on demand and costs is not easily available; however, this information is necessary to generate accurate estimates of marginal costs and revenues.
    • This return can be considered RsX, where Rs is the ratio of the respective share of total profit.
    • Therefore, the markup over costs on each unit of output will be X/Q.
    • Examine the rationale behind the use of markup pricing as a general pricing strategy
  • Loyalty Marketing

    • To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
    • In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with, or replaced, "customer loyalty marketing. " To the general public, many airline miles programs, hotel frequent guest programs and credit card incentive programs are the most visible customer loyalty marketing programs.
    • In addition, research from Chris X.
    • Similarly, Chris X.
  • Elasticity of Demand

    • In general, the more substitues there are for a product, the more elastic it is.
    • In general, the demand for a good is said to be inelastic (or relatively inelastic) when the PED is less than one (in absolute value): that is, changes in price have a relatively small effect on the quantity of the good demanded.
    • For example, Company X's fish and chips would tend to have a relatively high elasticity of demand if a significant number of substitutes are available, whereas food in general would have an extremely low elasticity of demand because no substitutes exist.
  • Creating Sales Force Structure, Territories, and Goals

    • Sales potential ($) = Number of possible accounts (#) x Buying power ($)
  • GE Approach

    • The GE Matrix is plotted in a two-dimensional, 3 x 3 grid.
    • The X-axis measures business unit strength on a high, medium, or low score.
  • Understanding The Consumer + The Planning Process

    • In general, these types of questions are designed to help planners understand people’s feeling, habits, and choices.
    • People of certain generations tend to hold similar values, as do those coming from specific regions in the country, or specific social-economic groups.
    • Maslow spent years studying what motivates people and ultimately determined that humans generally want to feel secure, connected, and happy.
    • Therefore, intangible aspects of the brand must be leveraged in order to generate perceived value.
  • Types of Consumer-Generated Digital Content

    • Consumer-generated content can be text, images, video or other digital information posted and shared by end-users.
    • The proliferation of consumer-generated content, which has coincided with the rise of social media, reflects the expansion of media production through new technologies that are accessible and affordable to the general public.
    • However, all digital media technologies are considered "user-generated content."
    • Companies employ consumer-generated content across mobile applications such as tablet computers.
    • Discuss the technological factors that have led to the rise of consumer-generated digital content
  • Transfer Pricing

    • Company X produces car engines in a plant in Michigan and puts together the entire car in Indiana.
    • Company X tells the engine division in Michigan that they must make a profit of 500 per engine.
  • Break-Even Analysis

    • In the linear Cost-Volume-Profit Analysis model, the break-even point - in terms of Unit Sales (X) - can be directly computed in terms of Total Revenue (TR) and Total Costs (TC) as: where TFC is Total Fixed Costs, P is Unit Sale Price, and V is Unit Variable Cost.
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