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Competitive Dynamics

Example of Competitor Profiling

Example of Competitor Profiling

The folio plot visualizes the relative market share of a portfolio of products versus the growth of their market. The circles differ in size by their sales volume. Note that the highest-selling product, Dorian, shows the highest market growth and a high (though not the highest) market share; the lowest-selling, Zodial, shows both low market growth and low market share.

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Folio Plot BCG Matrix Example."
    http://commons.wikimedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.png Wikimedia CC BY.

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