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The Challenge of Globalization

Globalization Process

Globalization Process

This chart illustrates the complementary localizing and internationalizing responsibilities of a globalizing organization. The organization must place an international focus on product design, development, and QA to ensure its broad relevance while also localizing marketing to tailor its appeal to individual markets.

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    http://upload.wikimedia.org/wikipedia/commons/e/e3/Globalisationchart.jpg CC BY-SA.

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