Management
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Boundless Management
Groups, Teams, and Teamwork
Factors Influencing Team Performance
Management Textbooks Boundless Management Groups, Teams, and Teamwork Factors Influencing Team Performance
Management Textbooks Boundless Management Groups, Teams, and Teamwork
Management Textbooks Boundless Management
Management Textbooks
Management
Concept Version 10
Created by Boundless

The Role of Social Norms in Teams

Social norms are shared beliefs about how people should behave that influence team performance.

Learning Objective

  • Examine the way teams develop and integrate norms, both social and performance based, in the evolution of the team dynamic


Key Points

    • Social norms create expectations and standards for acceptable behavior by team members.
    • Norms may develop through explicit conversation among team members or emerge implicitly through the way they interact.
    • Norms are different from rules in that, while rules are imposed and required, norms are agreed upon and reinforced through interpersonal relationships.
    • By creating accountability and reducing uncertainty, norms can help a team perform effectively.

Terms

  • role

    The expected behavior of an individual in a society.

  • socialize

    To instruct, usually subconsciously, in the etiquette of a society.

  • dysfunctional

    Counterproductive or disruptive to effective performance.


Full Text

Social norms are sets of shared beliefs about how people should behave. Teams and other types of groups develop norms to indicate acceptable ways of interacting. Norms create expectations, set standards, and reflect the collective value of the team members. Once formed, norms are not easily changed.

How Norms Emerge

Teams can create norms through discussions among team members. Often, during the forming phase of team development, members will have conversations about standards of behavior for the group. By doing so, teams can identify and develop norms that support their collaboration and productivity.

Both establishing and maintaining norms are indicators of a team's maturity, made possible only when members have developed working relationships. Effective norms can develop on their own, especially if team members have prior experience working on successful teams. However, without explicit direction dysfunctional norms such as aversion to new ideas or conflict avoidance may take hold.

Norms vs. Rules

Handshaking as a Norm

In some business cultures, it is a norm to shake someone's hand upon meeting. Here, one businessman shakes another's hand. In many situations, it would be normative for the businessman to also shake the nearby businesswoman's hand.

Norms are different from rules. Rules require or prohibit behavior and are typically issued by someone with the authority to direct others to comply and to impose sanctions if they do not. People might agree or disagree with a rule, but they generally are not free to ignore them. In contrast, norms are sets of expectations, not edicts. Team members themselves agree upon and reinforce norms through how they behave with each other. The clearer and more explicit the norms, especially if they are written down, the more effective they are at influencing team members' behavior.

Benefits of Norms

Through the process of developing shared norms of behavior, team members begin to hold each other accountable for how they contribute to the team. By pointing out when someone violates a norm, the team helps keep its performance on track.

To the extent that team members can rely on norms to shape behavior, the team may experience less uncertainty and more efficiency in how work gets done. For example, a norm about what constitutes timely completion of tasks may help focus individual efforts. Because people act in accordance with norms, their behavior can become predictable and provide stability to the team.

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