commercialization

Examples of commercialization in the following topics:

• Commercializing Innovative Products

  • Commercialization is the process or cycle of introducing a new product or production method into the market.
  • Commercialization is often confused with sales, marketing, or business development.
  • Planning for various phases and/or stages in the commercialization process is key.
  • While these questions are key considerations in the commercialization process, remember that they should have been answered long before the commercialization stage.
  • Examine the three key aspects of the commercialization process and outline the four key questions that must be answered prior to the commercialization of a new and innovative product

• The Mission Statement

  • According to business professor Christopher Bart, the commercial mission statement consists of three essential components:

• Issues in Marketing

  • TV commercials and direct mail are common examples.
  • Bid rigging is a form of fraud in which a commercial contract is promised to one party, although for the sake of appearance several other parties also present a bid.

• Sourcing Technology

  • Technology transfer, and the commercialization of technological abilities, is an enormous market both in the U.S. and abroad.

• Setting Transparency Norms

  • Some information is private, such as personnel matters, or commercially sensitive, like strategic business plans.

• Balanced Scorecards

  • These variables are generally a mix of financial and non-financial indicators that allow managers to better control strategic operational and financial commercial outcomes.

• The Challenge of Competition

  • Commercials, aesthetic presentation, goodwill, and factors other than price may then influence a consumer's purchasing decision.

• Methods of Excercising Influence

  • For example, music in ads will result in an individual thinking of a product when they hear the song from the commercial.