promoter

(noun)

the section of DNA that controls the initiation of RNA transcription

Related Terms

Examples of promoter in the following topics:

  • A Brief Definition

    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • There are five elements an organization may choose to include in its promotional mix or promotional plan.
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.

  • Promotional Objectives

    • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • They are given away to promote a company, corporate image, brand, product or event.
    • Fundamentally, however there are three basic objectives of promotion.
    • For example p romotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • They are given away to promote a company, corporate image, brand, product or event.

  • Employee Promotions

    • The opposite of a promotion is a demotion.
    • Internal promotions carry incentives that motivate employee efficacy and ambition.
    • A promotion might involve a higher designation.
    • An example would be a promotion from office manager to regional manager.
    • A promotion can (and often does) mean an increase in salary.

  • Promotion Objectives

    • Promotion is to present information to consumers to increase demand and to differentiate a product.
    • Product promotion is the act of advertising a good or service with the goal of increasing sales.
    • Promotion is one of the five market mix elements: personal selling, advertising, sales promotion , direct marketing, and publicity.
    • Fundamentally, however there are three basic objectives of promotion.
    • There are different ways to promote a product in different media.

  • Defining Promotion

    • Promotion is one of the primary elements used in the marketing mix.
    • When assembling a promotional plan, marketers typically employ one or more of the following five promotional subcategories: personal selling, advertising, sales promotion, direct marketing, and publicity (or public relations).
    • These communication tools serve as tactics within the promotional plan to accomplish objectives such as:
    • Promotional tactics such as reward programs are used by companies to increase sales and customer acquisition.
    • Describe how promotional tools work together to educate consumers and generate sales

  • Trade vs. Consumer Promotions

    • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers.
    • Trade promotions are targeted toward retailers while consumer promotions are targeted toward consumers .
    • Trade promotions are marketing activities executed between manufacturers and retailers.
    • Types of consumer promotions can include:
    • Differentiate between trade and consumer promotions relative to a product's marketing mix

  • The Promotion Mix

    • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
    • There are five (sometimes six) main aspects of a promotional mix .
    • Advertising: Presentation and promotion of ideas, goods, or services by an identified sponsor.
    • Corporate image may be considered as a sixth aspect of promotion mix.
    • New Media is also sometimes considered an element of the promotion mix.

  • Objectives of a Sales Promotion

    • Sales promotion is one of the many tools used in a retailer's promotional mix.
    • Sales promotion may be referred to as "below the line" or "point of sale. " For example, price reductions at the cash register or complimentary gifts with purchases all fall under sales promotional tactics.
    • Sales promotions can be directed to consumers, sales employees, or other retailers.
    • Some of these trade promotion activities are:
    • The distribution of coupons is a common sales promotion tactic to encourage customer sales.

  • Sales Promotion

    • There are two types of sales promotions; consumer and trade.
    • A consumer sales promotion targets the customer while a trade sales promotion focuses on organizational customers that can stimulate immediate sales.
    • Consumers attract the greatest number of sales promotion devices.
    • One of the most common sales promotion techniques involves coupons.
    • Point-of-sale displays are in-store sales promotion techniques.

  • A Brief Description

    • Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.
    • There are five components to a promotional or marketing mix (sometimes known as the Five P's).
    • Let's focus specifically on the promotion element of the marketing mix.
    • There are three basic objectives of promotion and these are:
    • There are different ways to promote a product in different areas of media.