myopia

Examples of myopia in the following topics:

• Discussion questions and references

  • Theodore Levitt, "Marketing Myopia," Harvard Business Review, July-August, 1960, pp. 45-66.

• Nearsightedness, Farsidedness, and Vision Correction

  • Nearsightedness, or myopia is a vision defect that occurs when the focus of the image is in front of the retina.

• Consumer marketing models

  • His orientation is sometimes referred as a "marketing myopia" approach since companies define their business in terms of products and not in terms of customer needs and wants.

• Monitoring Competition

  • Marketing expert Theodore Levitt coined the term "marketing myopia" several years ago to describe companies that incorrectly identify their competition.

• Anatomy of the Eye

  • Myopia (nearsightedness) occurs when an eyeball is elongated and the image focus falls in front of the retina.

• The budget constraint: balancing income, consumption, and saving across time

  • They argue individuals are often affected by temporal myopia, where they respond to uncertainty by reducing the importance of the future of their decision making.This is called hyperbolic discounting.