merchant wholesaler

(noun)

an entity that purchases products, takes title of them, and then sells them (generally to retailers, other wholesalers, and industrial consumers)

Related Terms

  • brokers
  • wholesale

Examples of merchant wholesaler in the following topics:

  • Merchant Wholesalers

    • Wholesale merchants, agents, and brokers help move goods between producers and retailers.
    • Wholesale merchants, agents, and brokers are essential elements of the wholesale business.
    • A wholesale merchant operates in the chain between the producer and the retail merchant.
    • Some wholesale merchants only organize the movement of goods rather than move the goods themselves.
    • Limited service merchant wholesalers take title to the merchandise and assume the risk involved in an independent operation.
  • Production Recipients

    • Depending on the type of business, goods may be transferred to smaller regional inventory depots, merchants, or directly to a consumer.
    • Wholesaler.
    • A wholesaler is someone who sells a good to smaller stores, who in turn sells the good to consumers.
  • Functions of Intermediaries

    • For example, merchants are intermediaries that buy and resell products.
    • There are four generally recognized broad groups of intermediaries: agents, wholesalers, distributors, and retailers.
    • Unlike agents, wholesalers take title to the goods and services that they are intermediaries for.
    • Wholesalers rarely sell to the final user; rather, they sell the products to other intermediaries such as retailers, for a higher price than they paid.
    • In this way, they can maintain a closer relationship with their suppliers than wholesalers do.
  • Competitive Priorities in Marketing Channels

    • A marketing channel can be short, extending directly from the vendor to the consumer; or may include several interconnected (usually independent but mutually dependent) intermediaries such as wholesalers, distributors, agents, retailers.
    • For example, merchants are intermediaries that buy and resell products.
  • The Calm Before the Storm

    • The East India Company did not export tea to the colonies; by law, the company was required to sell its tea wholesale at auctions in England.
    • British firms bought this tea and exported it to the colonies, where they resold it to merchants in Boston, New York, Philadelphia, and Charleston.
    • From 1771 to 1773, British tea was once again imported into the colonies in significant amounts, with merchants paying the Townshend duty of three pence per pound.
    • This would allow the company to reduce costs by eliminating the middlemen who bought the tea at wholesale auctions in London.
    • Instead of selling to middlemen, the company now appointed colonial merchants to receive the tea on consignment; the consignees would in turn sell the tea for a commission.
  • Distribution Centers vs. Direct Store Delivery

    • This includes manufacturers who operate sales offices to perform wholesale functions and retailers who operate warehouses or otherwise engage in wholesale activities.
    • An example of a wholesaler is Optimum Sleep, which sells furniture wholesale.
    • Wholesalers perform a number of useful functions within the channel of distributions.
    • By providing this linkage, wholesalers assist both the producer and the buyer.
    • The wholesaler assists the producer by making products more accessible to buyers.
  • Credit Cards

    • Merchants are charged several fees for accepting credit cards.
    • The merchant may also pay a variable charge, called an interchange rate, for each transaction.
    • Merchants are also required to lease processing terminals, meaning merchants with low sales volumes may have to commit to long lease terms.
    • For some terminals, merchants may need to subscribe to a separate telephone line.
    • Finally, merchants assume the risk of chargebacks by consumers.
  • Channel Power, Control, and Leadership

    • First, if we look at the early years of marketing, the role of the wholesaler (to bring the producer and consumer together) was most vital.
    • Consequently, during this period, the wholesaler led most channels.
    • The wholesaler?
    • Wholesalers and retailers undertake size competition in order to gain channel control.
    • Describe why manufacturers, wholesalers and retailers take the lead in channel partnerships
  • The Act of Organizing: Constitutive Decisions

    • The act of organizing is thus a super wholesale approach to decision and action.
    • In this sense, also, the act of organizing can be regarded as a wholesale or indirect approach to rule-making and, thus, a super wholesale or doubly indirect approach to deciding how to act in specific cases.
  • Kingdom of Aksum

    • The empire traded with Roman traders as well as with Egyptian and Persian merchants.
    • While land was lost in the north, it was gained in the south and Ethiopia still attracted Arab merchants.
    • These are traditionally reflected in declining maintenance, deterioration and partial abandonment of marginal crop land, shifts to destructive pastoral exploitation, and eventual, wholesale and irreversible land degradation.
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