Market demand

(noun)

The summation of the individual quantities that consumers are willing to purchase at a given price.

Examples of Market demand in the following topics:

  • Market Demand

    • A market demand schedule is a table that lists the quantity of a good all consumers in a market will buy at every different price.
    • A market demand schedule for a product indicates that there is an inverse relationship between price and quantity demanded.
    • The graphical representation of a market demand schedule is called the market demand curve.
    • As noted, both individual demand curves and market demand are typically expressed as downward shaping curves.
    • A market demand schedule is a table that lists the quantity of a good all consumers in a market will buy at every different price.
  • The Demand Curve in Perfect Competition

    • In a perfectly competitive market the market demand curve is a downward sloping line, reflecting the fact that as the price of an ordinary good increases, the quantity demanded of that good decreases.
    • Price is determined by the intersection of market demand and market supply; individual firms do not have any influence on the market price in perfect competition.
    • Once the market price has been determined by market supply and demand forces, individual firms become price takers.
    • The demand curve for a firm in a perfectly competitive market varies significantly from that of the entire market.The market demand curve slopes downward, while the perfectly competitive firm's demand curve is a horizontal line equal to the equilibrium price of the entire market.
    • The market demand curve is downward-sloping.
  • The Function and Nature of Markets

    • In a free market, the price and quantity of an item are determined by the supply and demand for that item.
    • In a free market, the price and quantity of an item is determined by the supply and demand for that item.
    • This can be expressed graphically by drawing the market supply function and the market demand function and finding the point where the two curves intersect .
    • Changes to the market supply and market demand will cause changes in the equilibrium price and quantity of the good produced.
    • The market equilibrium exists where the market demand curve and the market supply curve intersect.
  • The Firm in Pure Competition

    • DM and SM represent the market demand and supply functions.
    • The demand faced by a single firm is perfectly elastic at the market price.
    • Since the market price has fallen, the demand, AR and MR functions faced by the firm will fall to D*, AR* and MR*.
    • (As shown in Panel B.VII.3. ) Note that a decrease in market supply will shift the firm's demand function up.
    • An increase (decrease) in market demand would shift the firm's demand up (down).
  • Demand Curve

    • The demand curve in a monopolistic competitive market slopes downward, which has several important implications for firms in this market.
    • The demand curve of a monopolistic competitive market slopes downward.
    • While this appears to be relatively straightforward, the shape of the demand curve has several important implications for firms in a monopolistic competitive market.
    • Because the individual firm's demand curve is downward sloping, reflecting market power, the price these firms will charge will exceed their marginal costs.
    • Explain how the shape of the demand curve affects the firms that exist in a market with monopolistic competition
  • Market Share

    • Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and marketing campaigns.
    • This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market.
    • Selective demand refers to demand for a specific brand while primary demand refers to demand for a product category.
    • Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors.
    • The price reduction is intended to increase demand from customers who are judged to be sensitive to changes in price.
  • Chapter Questions

    • Draw a bond market with a supply and demand function.
    • Draw a bond market with a supply and demand function.
    • Draw a bond market with a supply and demand function.
    • How would the demand and supply functions for a bond market shift during a business cycle and during a recession?
    • How would the demand and supply functions shift in the bond market if investors, governments, and businessmen expect greater inflation?
  • Clearing the Market at Equilibrium Price and Quantity

    • When a market achieves perfect equilibrium there is no excess supply or demand, which theoretically results in a market clearing.
    • At perfect equilibrium there is no excess demand (represented by 'A' in the figure) or excess supply (represented by 'B' in the figure), which theoretically results in a market clearing.
    • A market clearing, by definition, is the economic assumption that the quantity supplied will consistently align with the quantity demanded.
    • Combining these two assumptions, in a perfectly competitive market the amount of a product or service that is supplied at a given price will equate to the amount demanded, clearing the market of all goods/services at a given equilibrium point.
    • Markets demonstrate consistent shifts of supply and shifts of demand based on a wide spectrum of externalities.
  • Role in Providing a Market for Loanable Funds

    • The loanable funds market is a conceptual market where savers (suppliers) and borrowers (demanders) are able to establish a market clearing.
    • In economics, the loanable funds market is a conceptual market where savers (suppliers) and borrowers (demanders) are able to establish a market clearing quantity and price (interest rate).
    • In the loanable funds market, market clearing is defined as the interest rate/loanable funds quantity where savings equal investment (the amount of capital needed for property, plant, and equipment based investments) .
    • Therefore, the demand and supply of capital is usually discussed in terms of the demand and supply of loanable funds.
    • When the supply and demand for loanable funds are equal, savings is equal to investment and the loanable funds market is in equilibrium at the prevailing interest rate.
  • Demand Schedules and Demand Curves

    • A demand curve depicts the price and quantity combinations listed in a demand schedule.
    • The demand curve of an individual agent can be combined with that of other economic agents to depict a market or aggregate demand curve.
    • Using a demand schedule, the quantity demanded per each individual can be summed by price, resulting in an aggregate demand schedule that provides the total demanded specific to a given price level.
    • In this manner, the demand curve for all consumers together follows from the demand curve of every individual consumer.
    • The demand curve in combination with the supply curve provides the market clearing or equilibrium price and quantity relationship.
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