connotation

(noun)

The wide array of positive and negative associations a word or phrase evoke in the reader.

Related Terms

  • Syntax
  • General
  • General words
  • Tone
  • Credibility
  • specific words
  • General words cover a broader spectrum with a single word than specific words
  • general words
  • denotation
  • connotatio
  • Diction
  • credibility
  • diction
  • tone
  • syntax
  • register
  • abstract

Examples of connotation in the following topics:

  • Using the Dictionary and Thesaurus Effectively

    • Connotation is the extended or suggested meaning of a word beyond its literal meaning.
    • For example, "flatfoot" and "police detective" are often thought to be synonyms, but they connote very different things: "flatfoot" suggests a plodding, perhaps not very bright cop, while "police detective" suggests an intelligent professional.
    • Verbs, too, have connotations.
    • The connotations of your words can shape your audience's perception of your argument.
    • Being aware of the connotation and register of the words you choose in your writing will help increase your writing's clarity.
  • For-profit marketing versus nonprofit marketing

    • As the terms connote, the difference between for-profit and nonprofit marketing is in their primary objective.
  • Preface

    • Whereas "Fundamentals of Astrophysics" sounds more impressive, it actually does not mean much in particular, except giving the connotation that the course is going to be difficult; consequently, in the interest of giving this broad and challenging subject some context, this edition will attempt to focus on a particular object — the Crab Nebula.
  • Defining a Brand

  • The Importance of Wording

    • Knowing the difference between the denotation, or literal meaning of words, and connotation, or the wide range of thoughts and impressions made by words or phrases, will improve academic writing.
    • You may be unaware of the connotation of some words in addition to their literal meaning.
    • The connotation of home varies from person to person.
  • Gothic Architecture and Sculpture

    • Gothic Revival also took on political connotations.
  • Defining Full Employment

    • In an effort to avoid this normative connotation, James Tobin introduced the term "Non-Accelerating Inflation Rate of Unemployment" also known as the NAIRU.
  • Scarcity Leads to Tradeoffs and Choice

    • In contrast to its colloquial usage, scarcity in economics connotes not that something is nearly impossible to find, but simply that it is not unlimited.
  • Appear as Many, Not as One

    • This is not because there is some negative connotation inherent in monolithic corporate presences (well, perhaps there is, but that's not what this book is about).
  • Keeping the Audience in Mind

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

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