channel

Communications

(noun)

The method a sender uses to send a message to a receiver. The most common channels humans use are audtiory and visual.

Related Terms

  • co-located
  • mediated
Marketing

(noun)

A distribution channel.

Related Terms

  • market segmentation

Examples of channel in the following topics:

  • Channel Integration

    • The integration of marketing channels to varying degrees is known either as multi-channel or omni-channel retailing.
    • The integration of marketing channels involves a process known as multi-channel retailing.
    • Omni-channel retailing is very similar to, and an evolution of, multi-channel retailing.
    • The omni-channel consumer wants to use all channels simultaneously and retailers using an omni-channel approach will track customers across all channels, not just one or two.
    • Merchandise and promotions are not channel specific, but rather consistent across all retail channels.
  • Ion Channels

    • Leakage channels are the simplest type of ion channel, in that their permeability is more or less constant.
    • The types of leakage channels that have the greatest significance in neurons are potassium and chloride channels.
    • There are three main types of gated channels: chemically gated or ligand gated channels, voltage gated channels and mechanically gated channels.
    • Voltage-gated ion channels, also known as voltage dependent ion channels, are channels whose permeability is influenced by the membrane potential.
    • Ligand-gated ion channels (LGICs) are one type of ionotropic receptor or channel-linked receptor.
  • Channels for Consumer Goods

    • Channels don't always make sense.
    • The channel mechanism also operates for service products.
    • The channel operates 24 hours a day and exists in an environment where change is the norm.
    • Finally, channels should have certain distribution objectives guiding their activities.
    • Channels usually represent the largest costs in marketing a product.
  • Channels for Industrial Goods

    • A marketing channel is the network of organizations that work together to provide goods for consumption.
    • This definition implies several important characteristics of the channel.
    • Yet all must be recognized, selected, and integrated into an efficient channel arrangement.
    • The channel operates 24 hours a day and exists in an environment where change is the norm.
    • This trade channel is feasible when agents cannot directly sell to industrial users.
  • Selecting Marketing Channels

    • Channels can range in levels from two to several (five being typical).
    • The type of product dictates the number of marketing channels to use.
    • Once the number of levels is decided, the channel manager must determine the actual number of channel components involved at each level.
    • Regardless of the channel framework selected, channels usually perform better if someone is in charge, providing some level of leadership.
    • Given the restrictions inherent in channel leadership, the final question is always "who should lead the channel?
  • Channel

    • The channel is the method (auditory and visual) that is used to transmit the message to the receiver.
    • These cues are received by the listeners through the visual part of the channel: their sense of sight.
    • The speaker uses a channel to transmit the message to the audience.
    • The channel in the middle links the speaker with the receiver of the message.
    • Give examples of auditory and visual channels used in public speaking
  • The Significance of Marketing Channels

    • A channel performs three important functions.
    • Not all channel members perform the same function.
    • Second, all channel institutional members are part of many channel transactions at any given point in time.
    • A channel strategy is evident.
    • Identify the types of institutions that participate in marketing channels, and the three primary functions of these channels
  • Factors Affecting Channel Choice

    • Other channel members can be useful to the producer in designing the product, packaging it, pricing it, promoting it, and distributing it through the most effective channels.
    • The immediate and ultimate customers may be identical or quite separate, depending on the type of product, functions performed in the channel, and location in the channel.
    • Channel choice is also greatly influenced by channel objectives.
    • The following areas encompass the major categories of channel objectives:
    • Create an efficient channel - improve channel performance by modifying various flow mechanisms.
  • Channel Power, Control, and Leadership

    • In the channel mechanism, power refers to the capacity of a particular channel member to control or influence the behavior of another channel member.
    • Given the restrictions inherent in channel leadership, the final question is "who should lead the channel?
    • Consequently, during this period, the wholesaler led most channels.
    • The result has been some serious warfare to gain channel superiority.
    • Wholesalers and retailers undertake size competition in order to gain channel control.
  • Cross-Channel Customer Experience

    • A cross channel experience involves customers accessing multiple marketing channels to make purchases and to retrieve information and services.
    • The customer has accessed several different company channels during this experience.
    • A cross channel customer experience involves touch points where customers can access multiple channels within a business to make purchases and to access information and services.
    • The cross channel customer experience has changed the way that business is conducted.
    • The process must be customer friendly and each marketing channel must operate in conjunction with the other channels within the system to provide seamless and efficient service.
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