Communications
Textbooks
Boundless Communications
Analyzing the Audience
Communications Textbooks Boundless Communications Analyzing the Audience
Communications Textbooks Boundless Communications
Communications Textbooks
Communications

Section 2

Demographic Factors to Consider

Book Version 5
By Boundless
Boundless Communications
Communications
by Boundless
View the full table of contents
7 concepts
Thumbnail
Age

Since individuals of the same generation often share similar values, beliefs, and attitudes, age is an important variable to consider.

Gender

A speaker has an opportunity to address years of masculine and feminine gender role conditioning through the use of inclusive language.

Thumbnail
Sexual Orientation

The sexual orientation of your audience members should be taken into account when giving a speech.

Thumbnail
Education

Consider both the formal education and the self-directed learning of the members of your audience to adapt your speech content.

Thumbnail
Religion

Understanding the religions in your audience will help you relate to the members and avoid excluding members of differing religions.

Thumbnail
Culture, Ethnicity, and Race

As society becomes more diverse, the speaker will find it useful to learn more about the cultures, races and ethnic groups in each audience.

Thumbnail
Group Membership

Audience members who belong to the same group are likely to share values, beliefs, and attitudes with other members of the group.

Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.