Communications
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Boundless Communications
Analyzing the Audience
Communications Textbooks Boundless Communications Analyzing the Audience
Communications Textbooks Boundless Communications
Communications Textbooks
Communications

Section 3

Contextual Factors to Consider

Book Version 5
By Boundless
Boundless Communications
Communications
by Boundless
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4 concepts
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Physical Context

Consider physical contexts—traditional face-to-face with co-located audience versus delivery via videoconference to remote audience(s).

Overall Psychology of Your Audience: Values, Beliefs, Attitudes, and Needs

Use psychographics of values, needs, attitudes, and beliefs to develop an audience profile and to tailor the speech's specific message.

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Audience Opinion of You and Your Topic

Examine favorability in relation to how the audience views both you and the topic for your speech.

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Knowledge of the Audience About Your Topic

Consider the knowledegeabilty of your audience, prior to the speech, formative during the speech, and summative after the speech.

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