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Section 4

Advertising

Book Version 6
By Boundless
Boundless Business
Business
by Boundless
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4 concepts
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Social and Legal Considerations

Businesses need to understand the legal ramifications and social implications that occur from intentionally misleading the public.

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Types of Advertising

There are many types of advertising; each has different attributes, such as price, viewing demographic, and medium.

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Trends in Advertising

With the advent of the ad server, marketing through Internet opened new frontiers for advertisers with the "dot-com" boom of the 1990s.

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Agencies

An advertising agency or advert agency is a service business dedicated to creating, planning, and handling advertising for its clients.

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