slogan

(noun)

A phrase associated with a product, used in advertising.

Related Terms

  • merchandise
  • positioning
  • brand
  • Promotion
  • equity

Examples of slogan in the following topics:

  • Promotional Objectives

    • These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
    • These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
  • Developing a Brand

    • Extrinsic attributes of a brand include Oreo cookie packaging, celebrity spokespersons, and marketing slogans.
    • Extrinsic attributes of a brand include oreo cookie packaging, celebrity spokespersons, and marketing slogans.
  • Separating the wheat from the chaff

    • Don't be fooled by slogans, tear-jerking ads or safety claims designed to seduce.
  • The Benefits of a Good Brand

    • Brand recognition is most successful when a brand is recognized independent of the company's name, but rather through visual signifiers like logos, slogans, and colors.
  • Social Influences and Purchasing

    • Loreal's advertising slogan "because I'm worth it" (later changed to "because you're worth it") and the resulting campaign made American women dying their hair a common practice.
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