Promotion

(noun)

the advancement of an employee's rank or position in an organizational hierarchy system.

Related Terms

  • slogan
  • merchandise
  • Competition
  • streaming
  • sponsorship
  • positioning
  • publicity
  • Market
  • marketing mix
  • buzz
  • media
  • brand
  • word of mouth
  • marketing
  • digital
  • trade show
  • viral
  • search engine
  • advertising
  • strategy
  • Direct Marketing
  • equity
  • internet
  • product

(noun)

Promotion represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion.

Related Terms

  • slogan
  • merchandise
  • Competition
  • streaming
  • sponsorship
  • positioning
  • publicity
  • Market
  • marketing mix
  • buzz
  • media
  • brand
  • word of mouth
  • marketing
  • digital
  • trade show
  • viral
  • search engine
  • advertising
  • strategy
  • Direct Marketing
  • equity
  • internet
  • product

Examples of Promotion in the following topics:

  • A Brief Definition

    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • Promotion – how the producer communicates the value of its products – is one of the market mix elements.
    • There are five elements an organization may choose to include in its promotional mix or promotional plan.
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
  • Promotional Objectives

    • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • They are given away to promote a company, corporate image, brand, product or event.
    • Fundamentally, however there are three basic objectives of promotion.
    • For example p romotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • They are given away to promote a company, corporate image, brand, product or event.
  • Promotion Objectives

    • Promotion is to present information to consumers to increase demand and to differentiate a product.
    • Product promotion is the act of advertising a good or service with the goal of increasing sales.
    • Promotion is one of the five market mix elements: personal selling, advertising, sales promotion , direct marketing, and publicity.
    • Fundamentally, however there are three basic objectives of promotion.
    • There are different ways to promote a product in different media.
  • The Promotion Mix

    • There are five (sometimes six) main aspects of a promotional mix: Advertising, Personal selling, Sales promotion, Public relations, and Direct marketing.
    • There are five (sometimes six) main aspects of a promotional mix .
    • Advertising: Presentation and promotion of ideas, goods, or services by an identified sponsor.
    • Corporate image may be considered as a sixth aspect of promotion mix.
    • New Media is also sometimes considered an element of the promotion mix.
  • A Brief Description

    • Promotion is one of the marketing mix elements, including personal selling, advertising, sales promotion, direct marketing, and publicity.
    • There are five components to a promotional or marketing mix (sometimes known as the Five P's).
    • Let's focus specifically on the promotion element of the marketing mix.
    • There are three basic objectives of promotion and these are:
    • There are different ways to promote a product in different areas of media.
  • Promotions

    • Promotion is one of the market mix elements, and a term used frequently in marketing.
    • Fundamentally, there are three basic objectives of promotion:
    • There are different ways to promote a product in different areas of media.
    • Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product.
    • Promotional pricing often involves reducing prices to unsustainably low levels.
  • Promotions

    • A promotion is the advancement of an employee's rank or position in an organizational hierarchy system .A promotion may be an employee's reward for a good performance, such as a positive appraisal.
    • A promotion can involve advancement in terms of designation, salary, and benefits.
    • In some industries or sectors, there may be only a modest increase in salary for a promotions; in other fields, a promotion may substantially increase an employee's salary.
    • In other fields, when an employee is promoted, their work changes substantially.
    • Different organizations grant hiring and promoting managers different levels of discretion with which to award promotions.
  • The Promotion Mix

    • A promotional mix is the term used to describe a business's total marketing communications program.
    • A promotional mix is the term used to describe a business's total marketing communications program.
    • The five main aspects of a promotional mix are: Advertising - Presentation and promotion of ideas, goods, or services by an identified sponsor.
    • Corporate image Corporate image may also be considered as the sixth aspect of promotion mix.
    • Break down the promotional mix into advertising, personal selling, sales promotion, and PR
  • Promotion Strategies

    • Promotion strategies differ depending on the individual business or product, but all strive to increase product demand and awareness.
    • Promotion is one of the marketing mix elements among a system of five in a promotional plan (often known as the five Ps).
    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
    • Fundamentally, however, there are three basic objectives of promotion:
    • There are different ways to promote a product in different areas of media.
  • Promotional Strategies

    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • If the seller makes his promotion by television or radio, it's not possible for the buyer to interact with.
    • Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment.
    • When defining their strategy, marketing professional consider two kinds of promotional strategies identified by marketing theorist - a push strategy or a pull strategy.
    • For example, if the seller makes his promotion by television or radio, it's not possible for the buyer to interact with.
Subjects
  • Accounting
  • Algebra
  • Art History
  • Biology
  • Business
  • Calculus
  • Chemistry
  • Communications
  • Economics
  • Finance
  • Management
  • Marketing
  • Microbiology
  • Physics
  • Physiology
  • Political Science
  • Psychology
  • Sociology
  • Statistics
  • U.S. History
  • World History
  • Writing

Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.