media

Examples of media in the following topics:

• Types of Public Relations

  • Trends Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources.
  • As readership in traditional media shifts to online media, so have the focus of many in public relations.
  • Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.
  • Increasingly, companies are utilizing social media channels, such as blogs and Microblogging.
  • Some view two-way communications in social media in two categories: asymmetrical and symmetrical.

• Promotion Objectives

  • Many companies use different techniques to promote their products through a vast array of communication media.
  • Since the turn of the 21st century, many companies have been trying to utilize online social media for product promotion.
  • Some of the most popular forms of online social media are Facebook, Twitter, and MySpace.
  • Within an online social media network, companies have the ability to advertise and promote their products to anyone, at any time, anywhere in the world.
  • There are different ways to promote a product in different media.

• Creating Effective Messages

  • Public relations also involves proactively educating staff on responding to media so incorrect information is not released in the first place.
  • The problem is getting attention from the media is not easy.
  • The solution is to craft well-written, attention-getting press releases and submit them to the right media outlets.
  • For example, a fashion press release should go to fashion-related media, not a sports journal.
  • All communication with the media should be clear, concise, and contain all of the pertinent information about the event (or product) such as date, time, and location.

• Agencies

  • Media agencies concentrate on media buying.
  • In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.
  • Media buying agencies are sometimes a good choice for larger businesses.
  • Social media agencies specialize in promotion of brands in various social media platforms like blogs, social networking sites, Q&A sites, discussion forums, microblogs etc.
  • The two key services of social media agencies are social media marketing and online reputation management.

• Public relations: the sensational rim on the wheel

  • Startups need to generate a great deal of excitement known as "buzz" in order to make the case for media coverage.
  • Press releases: Newsworthy text regarding the "Who, What, Where, and When" of the story you are pitching to the media.
  • Media databases: Contain detailed information on how to reach media contacts.
  • Images are sometimes used by the media so keeping well organized archive files is essential to any marketing campaign.
  • Leaflets, signage and other media sources that you plan to target.

• Types of Public Relations

  • Media relations involves working with various media for the purpose of informing the public of an organization's mission, policies, and practices in a positive, consistent, and credible manner.
  • Typically, this means coordinating directly with the people responsible for producing the news and features in the mass media.
  • The goal of media relations is to maximize positive coverage in the mass media without paying for it directly through advertising .
  • Many people use the terms public relations and media relations interchangeably; however, doing so is incorrect.
  • "Media relations" refers to the relationship that a company or organization develops with journalists, while "public relations" is the practice of extending that relationship beyond the media to the general public.

• A Brief Description

  • There are different ways to promote a product in different areas of media.
  • Since the turn of the twenty-first century, many companies have been trying to utilize online social media for product promotion.
  • Some of the most popular forms of online social media are Facebook, Twitter, and Pinterest.
  • Within an online social media network, companies have the ability to advertise and promote their products to anyone, at any time, anywhere in the world.
  • Some of the most popular forms of online social media are Facebook, Twitter, and Pinterest.

• The Promotion Mix

  • Sales promotion: Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
  • Public relations: Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media.
  • New Media is also sometimes considered an element of the promotion mix.

• The bottom line

  • All it takes is one dishonest practice to be exposed in the media or on the Internet and in a flash, weeks, months or perhaps even years of costly consumer retribution may have to be dealt with.

• Types of Advertising

  • Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media.
  • This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics.
  • Working with products such as Reverse Graffiti, air dancers, and 3D pavement advertising, the media became an affordable and effective tool for getting brand messages out into public spaces.