brand

(noun)

A name, symbol, logo, or other item used to distinguish a product, service, or its provider.

Related Terms

Examples of brand in the following topics:

  • Developing a Brand

    • Brands have different elements, namely brand personality (functional abilities), brand skill (its fundamental traits—e.g.
    • Chanel No 5 is seen as sexy) and brand relationships (with buyers) or brand magic.
    • The consumer perception of brands is brand knowledge: brand awareness, recognition and recall, and brand image denote how consumers perceive a brand based on quality and attitudes towards it and what stays in their memory.
    • This suggests that brand associations are anything linked in memory to a brand.
    • Pepsi brand in 10 - 50 year olds).

  • Brand Categories

    • Coke, Pepsi, Sprite, and all other soda brand products fall into the same brand category of soft drinks.
    • Branding began as a functional marketing tool.
    • Brand awareness refers to the customer's ability to recall and recognize the brand under different conditions, using memory associations to link to the brand name, logo, jingles, and so forth.
    • It consists of both brand recognition and brand recall.
    • Brand awareness is of critical importance, since customers will not consider your brand if they are not aware of it .

  • Brand Management Strategies

    • Brand management is the application of marketing techniques to a specific product, product line, or brand.
    • Brand management is the application of marketing techniques to a specific product, product line, or brand.
    • In a company with many different brand name products, each product will have a brand manager compete with the others as if the products were competitive.
    • Brand Association is the degree to which a particular brand is associated with the general product category in the mind of the consumer (share of mind).
    • Brand management is the application of marketing techniques to a specific product, product line, or brand.

  • The Benefits of a Good Brand

    • Proper branding can yield higher product sales, and higher sales of products associated with the brand (or brand association).
    • Brand experience is a brand's action perceived by a person.
    • Orientation of the whole organization towards its brand is called brand orientation.
    • The art of creating and maintaining a brand is called brand management.
    • A brand which is widely known in the marketplace acquires brand recognition.

  • A Brief Definition of Brand

    • A brand also distinguishes one product from another in the eyes of the customer.
    • Tunes, celebrities, and catchphrases are also oftentimes considered brands.
    • The word "brand" is derived from the Old Norse 'brand' meaning "to burn," which refers to the practice of producers burning their mark (or brand) onto their products.
    • User: the brand suggests the kind of consumer who buys and uses the product.
    • The Coca-Cola logo is an example of a widely-recognized trademark and global brand.

  • Branding will make your blossoms bloom! Branding: The memorable rim on the wheel

    • In recent years a company's brand has become an asset with a financial worth known as "brand equity".
    • What is the brand essence of your new product or service?
    • The brand essence is the foundation of your brands true identity and the brand essence typically stays the same over time.
    • Coaching: What sets our brand apart from that of the competition?
    • What do customers see in the brand that the founders didn't?

  • Promotional Objectives

    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • Promotional merchandise, promotional items, promotional products, promotional gifts, or advertising gifts, sometimes nicknamed swag or schwag, are articles of merchandise (often branded with a logo) used in marketing and communication programs.
    • They are given away to promote a company, corporate image, brand, product or event.
    • A promotional plan can have a wide range of objectives, including: sales increases, new product acceptance, creation of brand equity, positioning, competitive retaliations, or creation of a corporate image.
    • They are given away to promote a company, corporate image, brand, product or event.

  • Stakeholders: the connective rim on the wheel

    • Your brand cannot bloom unless you ensure that you develop your brand in a way that will please everyone who comes into contact with your business.
    • The people who come in contact with your business's brand are known as your startup's stakeholders.

  • Long-Term Relationships: Satisfaction and Loyalty

    • Brand loyalty is more than simple repurchasing, however.
    • Such loyalty is referred to as "spurious loyalty. " True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior.
    • Brand loyalty is viewed as a multidimensional construct.
    • Customers' perceived value, brand trust, customers' satisfaction, repeat purchase behavior, and commitment are found to be the key influencing factors of brand loyalty.
    • Commitment and repeated purchase behavior are considered as necessary conditions for brand loyalty followed by perceived value, satisfaction, and brand trust.

  • Marketing Environment Research

    • Example of Marketing Research: Ad Tracking Ad tracking, also known as post-testing or ad effectiveness tracking is in-market research that monitors a brand's performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
    • Example of Marketing Research: Brand Equity Brand equity is a phrase used in the marketing industry to try to describe the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well known names. [1][2][3][4] Another word for "brand equity" is "brand value".
    • Some marketing researchers have concluded that brands are one of the most valuable assets a company has,[5] as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one. [6] Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values.
    • Brand equity can also appreciate without strategic direction.
    • A Stockholm University study in 2011 documents the case of Jerusalem's city brand. [9] The city organically developed a brand, which experienced tremendous brand equity appreciation over the course of centuries through non-strategic activities.