Quadratic equations may take various forms. You have already seen the standard form:
  
Another common form is called vertex form, because when a quadratic is written in this form, it is very easy to tell where its vertex is located. The vertex form is given by:
 
The vertex is 
Converting From Vertex Form to Standard Form
If you want to convert a quadratic in vertex form to one in standard form, simply multiply out the square and combine like terms. For example, the quadratic
 
Can be rewritten as follows:
  
Converting From Standard Form to Vertex Form
It is more difficult to convert from standard form to vertex form. The process is called "completing the square."
Conversion When $a=1$ 
Consider the following example: suppose you want to write 
We then both add and subtract this number as follows:
  
Note that we both added and subtracted 4, so we didn't actually change our function. Now the expression in the parentheses is a square; we can write 
Conversion When $a \neq 1$ 
It is slightly more complicated to convert standard form to vertex form when the coefficient 
Consider 
 
We then complete the square within the parentheses. Note that half of 
 
We can then finish the calculation as follows:
 
So the vertex of this parabola is