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Section 2

Channel Intermediaries

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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2 concepts
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Functions of Intermediaries

Intermediaries make it possible for a company to deliver its products to the end user without needing to own the whole supply chain.

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Streamlining Distribution

Streamlining distribution involves the planning and efficient use of supply chain resources and may involve working with intermediaries.

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