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Global Marketing
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Section 5

Global Marketing Mix

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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5 concepts
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The Relationship Between Product and Promotion

Product and promotion in global marketing can work together effectively with proper market research and communication techniques.

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Changes in Promotion

Local languages, colors, and religious beliefs all impact how global marketers promote their products and services in different countries.

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Changes in Placement

Successfully positioning products on a global scale requires marketers to determine the target market's preferred combination of attributes.

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Changes in Pricing

Price in global marketing strategies can be influenced by distribution channels, promotional tactics, and the quality of the product.

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Global Marketing and the Internet

The internet has allowed marketers to benefit from reduced geographic and time constraints, and reach consumers in various new ways.

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