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Section 3

Technology to Assist Market Research

Book Version 3
By Boundless
Boundless Marketing
Marketing
by Boundless
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5 concepts
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Marketing Information Systems

A marketing information system (MIS) is a management information system designed to support marketing decision making.

Digital Surveys

Digital surveys are research tools that ask consumers questions in a virtual environment.

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Databases

In market research, databases contain information that is collected, aggregated, and used to define segments of homogeneous consumers.

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Decision Support Systems

Decision support systems are tools that help companies assess and resolve business questions in a timely and effective manner.

Competitive Intelligence

Competitive Intelligence (CI) is a hybrid process of marketing research and strategic analysis that can give companies a competitive advantage.

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