psychographics

(noun)

the science of using psychology and demographics to better understand consumers

Related Terms

  • behavioral targeting
  • customer relationship management

Examples of psychographics in the following topics:

  • Target Market Characteristics

    • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
    • The different characteristics of a target market are geographic, demographic, psychographic, behavioral, and product related.
    • A psychographic target market would be a market that has similar attitudes, values, or lifestyle.
  • Developing a Market Segmentation

    • In psychographic segmentation, consumers are divided according to their lifestyle, personality, values, and social class.
    • Foreigners within the same demographic group can exhibit very different psychographic profiles.
  • Social Behavior of Consumers

    • However, consumer behavior is also influenced by internal conditions such as demographics, psychographics (lifestyle), personality, motivation, knowledge, attitudes, beliefs, and feelings.
    • Similarly, psychographics are often used that offer insight into the lifestyle and personality traits of buyers.
  • Motivation

    • Internal conditions: demographics, psychographics (lifestyle), personality motivation, knowledge, attitudes, beliefs, and feelings
  • Identifying the Target Market

  • Understanding The Consumer + The Planning Process

    • Psychographic characteristics – Consumer preferences, values and feelings that motivate their choices, behaviors and habits.
    • Even though human beings are diverse and every individual unique, we can actually classify them, with relative accuracy, by segmenting people into demographic and psychographic categories.
  • Ansoff Opportunity Matrix

    • New users can be defined as: new geographic, demographic, institutional, or psychographic segments.
  • Conclude with Action Plan

    • Situational Analysis - the current situation - the macro-environment - the Economy, legal, technological, ecological, socio-cultural and supply chain oriented, market analysis, market definition including segmentation and size, industry structure, strategic groupings, competition strengths and weaknesses and their market share, a Porter 5 Force Analysis, a consumer analysis, the nature of the buying decision, staffing, demographics, psychographics, buyer motivation and expectations, loyalty segments and company resources.
  • Focus of an Advertisement

    • Advertisers use many methods to gain information about this group, including demographics, psychographics (how the target thinks), and focus groups.
  • Understanding Strategy + The Creative Brief

    • Advertising should target a specific segment of the population based on their demographic and psychographic information.
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