Gatekeepers

(noun)

Upper management responsible for plan review for rule and regulation compliance.

Related Terms

Examples of Gatekeepers in the following topics:

  • Buying Centers

    • Gatekeepers - Gatekeepers are typically secretaries and tech personnel.
    • Buyers who deal directly with a vendor are gatekeepers.

  • Approach

    • Other techniques to get a foot in the door include leveraging common contacts or referrals and simply building a relationship through conversation with the gatekeepers to get information on the best way to approach the purchase decision-maker.

  • The Marketing Plan

    • Gatekeepers - those who review the plan for compliance to industry rules and regulations such as in-house legal departments, corporate counsels, regulatory or licensing specialists.