cash flow

(noun)

The movement of money into or out of a business.

Related Terms

Examples of cash flow in the following topics:

  • Cash Flow

    • Cash flow is the movement of money into or out of a business.
    • Cash flow is extremely important to a firm.
    • It is necessary to determine the effects of pricing on cash flow to a firm.
    • One way to get cash flow quickly is through seasonal discounts .
    • A quick way to generate cash flow is to offer seasonal discounts.

  • Discounting

    • This can allow fuller use of production facilities and improved cash flow during the year.
    • Cash discounts are reductions on base price given to customers for paying cash or within some short time period.
    • For example, a 2% discount on bills paid within 10 days is a cash discount.
    • The purpose is generally to accelerate the cash flow of the organization.

  • The Importance of Price to Marketers

    • The wrong price can also negatively influence sales and cash flow.

  • Leasing

    • Organizations with smaller cash flows can also obtain technology at lower costs by leasing products rather than purchasing them.

  • Types of Marketing Channels

    • In contrast to franchising, the cost for an individual to start an independent direct selling business is typically very low, with little or no required inventory or cash commitments to begin.
    • If you've read about the other three channels, you would have noticed that they have one thing in common -- the flow.
    • Each one flows from producer to intermediary (if there is one) to consumer.
    • Technology, however, has made another flow possible.
    • In a reverse flow, you won't find a producer.

  • The Flow of Agency-Related Activities

  • BCG Matrix

    • A cash cow is a product/BU that has high market share and is in a slow growing industry.
    • A company shouldn't invest any more money in a cash cow because the industry cycle is at its end, but it is still a viable product/BU while the profits last.
    • This is a product line or BU a company should focus its efforts on in the hopes that it will become a cash cow before the end of its life cycle.

  • Relationship Building with Various Stakeholders

    • Marketing communication can be divided into two flows directed at different target audiences.
    • Marketing communication can be divided into two flows directed at different target audiences.

  • Influence on the Entire Supply Chain

    • Because operating an integrated supply chain requires a continuous information flow, marketers serve as major internal communication channels between customers, sales, purchasing personnel, and suppliers.
    • Marketing flows and processes encourage information sharing throughout the entire supply chain.
    • Marketing flows are often integrated into the larger supply chain of an organization to promote efficiency.

  • Value of Retailing

    • Whether selling home-made wares at a marketplace, from a cart or servicing a community from a workshop, individuals and businesses offer goods and services in exchange for cash or barter.
    • Retailing second hand or used goods, it enables consumers to purchase goods at deeply discounted prices or to borrow against and using the value of the product as collateral against a cash loan.