Abraham Harold Maslow

(noun)

He was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of self-actualization.

Related Terms

  • John Dewey
  • need recognition
  • Buyer Decision Processes

Examples of Abraham Harold Maslow in the following topics:

  • Need Recognition

    • American Psychologist Abraham Harold Maslow believes that needs are arranged in a hierarchy.
    • The pyramidal diagram illustrating the Maslow needs hierarchy may have been created by a psychology textbook publisher as an illustrative device.
    • Maslow eventually concluded that self-actualization was not an automatic outcome of satisfying the other human needs.
    • Human needs as identified by Maslow:
    • Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American professor of psychology who created Maslow's hierarchy of needs
  • Personal Selling

    • Psychologist Abraham Maslow created a Hierarchy of Needs that offers useful information for personal selling.
    • Maslow outlined five levels of need and as each level is fulfilled, a person progresses to the next one.
  • Understanding The Consumer + The Planning Process

    • If you’ve ever taken a psychology class you probably recognize this as the “Hierarchy of Needs” developed by Abraham Maslow.
    • Maslow was a really interesting guy and truly an advanced thinker.
    • Maslow spent years studying what motivates people and ultimately determined that humans generally want to feel secure, connected, and happy.
    • But, Maslow’s Hierarchy of Needs remains the foundational tool for understanding human behavior. 
    • You might be surprised at how neatly most brands fit into one of Maslow’s needs.
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