earned media

(noun)

Publicity for political campaigns gained through newspaper articles, TV news stories, web news, letters to the editor, op-ed pieces, and "fast polls" on TV and the web.

Related Terms

Examples of earned media in the following topics:

  • Social Media Marketing Communications

    • Social media serves as a cost-effective communication channel for promoting brands to target audiences.
    • The explosion of social media websites has led to the increasingly important practice of social media marketing.
    • This results in earned media rather than paid media and both serves as a lead generator and creates favorable publicity for the brand.
    • Social media allows marketers to refine their segmentation strategy by reaching a narrow target audience.
    • However, these conversations can also be repurposed across other social media and corporate channels.

  • Use of New Technologies in Marketing and Research

    • Newer technologies, including GPS, DVR's, social media and smart phone applications, are becoming increasingly important.
    • Two major tools being used today are customer relationship management systems (CRMs) and social media marketing.
    • Social media marketing refers to the process of gaining website traffic or attention through social media sites.
    • Hence, this form of marketing is driven by word-of-mouth; this means it generates results in earned media rather than paid media.
    • This graphic lists possible uses for social media sites when putting on a business marketing event.

  • Social Media

    • Social media as a marketing tool is versatile, far-reaching, fast, inexpensive, fosters brand awareness, and can improve customer service.
    • Social media marketing refers to the process of gaining website traffic through social networking sites.
    • Results come from earned, as opposed to paid media.
    • As a marketing tool, social media is distinct from industrial or traditional media, is versatile, far-reaching, fast, relatively inexpensive, fosters brand awareness, and improves customer service.
    • Illustrate how social media can be used in the promotional mix

  • Brand Loyalty

    • Ongoing management and maintenance of brand Facebook pages and other social media
    • Online points programs – earn prizes for incremental purchase behavior (e.g., JetBlue's TrueBlue and American Airlines's AAdvantage frequet flyer programs)
    • Promotional auctions – bid for prizes with points earned from incremental purchase behavior

  • Creating a Media Plan

    • The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget.
    • When choosing the media, you not only need to know which media outlets exist, but also which ones suit your product.
    • The standard media plan covers four stages: (a) stating media objectives; (b) evaluating media; (c) selecting and implementing media choices; and (d) determining the media budget.
    • The media planner must make media mix decisions and timing directions, both of which are restricted by the available budget.
    • The media mix decision involves putting media together in the most effective manner.

  • Introduction to the Retained Earning Statement

    • The statement of retained earnings explains the changes in a company's retained earnings over the reporting period.
    • The retained earnings statement explains the changes in a company's retained earnings over the reporting period.
    • The retained earnings statement may appear in the balance sheet, in a combined income statement and changes in retained earnings statement, or as a separate schedule.
    • The retained earnings account on the balance sheet represents an accumulation of earnings since net profits and losses are added/subtracted from the account from period to period.
    • Ending Retained Earnings = Beginning Retained Earnings − Dividends Paid + Net Income.

  • Selective and Differential Media

    • Selective media allows for the growth of specific organisms, while differential media is used to distinguish one organism from another.
    • Two types of media with similar implying names but very different functions, referred to as selective and differential media, are defined as follows.
    • Some examples of selective media include:
    • Differential media or indicator media distinguish one microorganism type from another growing on the same media.
    • Examples of differential media include:

  • Times Interest Earned Ratio

    • Times Interest Earned Ratio = (EBIT or EBITDA) / (Required Interest Payments), and is indicative of a company's financial strength.
    • Times Interest Earned Ratio = Earnings before Interest and Taxes (EBIT) / Interest Expense.
    • Analysts will sometimes use EBITDA instead of EBIT when calculating the Times Interest Earned Ratio.
    • Typically, a Times Interest Earned Ratio below 2.5 is considered a warning sign of financial distress.
    • The Times Interest Earned Ratio is an indication of a company's overall financial health.

  • Education and Industrialization

    • Among these are computers in the classroom, a website for every class, class blogs and wikis, wireless classroom microphones, online media, and interactive whiteboards.
    • The central idea is that undertaking education is investment in the acquisition of skills and knowledge, which will increase earnings or provide long-term benefits, such as an appreciation of literature.
    • Among these are computers in the classroom; a website for every class; class blogs and wikis; wireless classroom microphones; and online media and interactive whiteboards.

  • Main Social Networks

    • They also offer affiliate and partnership programs that enable content publishers to earn money.
    • It offers opportunity for social media measurement, social network aggregation, bookmarking, analytics, automation, media, blog marketing and validation.