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Section 1

Distribution Channels

Book Version 6
By Boundless
Boundless Business
Business
by Boundless
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5 concepts
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Marketing Intermediaries

Intermediaries are a powerful resource that enable organizations to outsource specific business functions in order to focus more on their core competency.

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The Value of Intermediaries

Utilizing intermediaries reduces organizational complexity and allows firms to focus on developing a core competency through specialization.

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The Cost of Intermediaries

While organizations gain advantage by collaborating with intermediaries, there are costs involved to consider.

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Channels for Consumer Goods

Marketing channels are sets of interdependent organizations involved in making a product or service available for use or consumption.

Channels for Industrial Goods

A channel for industrial goods is a set of interdependent organizations in the process of making products/services available for use.

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