Disruptive Innovation
Disruptive innovations rapidly improve the overall performance (fulfillment of the user's needs) in a fraction of the time normally required to improve organically through efficiency. Netflix disrupted the movie and TV market through rapidly improving the experience in a short amount of time.
Disruptive innovation is illustrated in this image as a chart, with time being on the x-axis and performance on the y-axis. While most progress is slow, slightly improving performance over time, disruptive innovation rapidly increases performance in a fraction of the time. This is a great opportunity for business, as well as a great threat.
Source
Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:
"Disruptivetechnology.png."
https://upload.wikimedia.org/wikipedia/commons/c/c4/Disruptivetechnology.png
Wikipedia
CC BY-SA 3.0.
