sample

(noun)

A part of anything taken or presented for inspection, or shown as evidence of the quality of the whole; a specimen.

Related Terms

  • marketing mix
  • census
  • freebie

Examples of sample in the following topics:

  • Sampling

    • Sampling involves providing a sample of a consumer product to consumers so that they may try said product before committing to a purchase.
    • During the product promotion process, sampling involves providing a sample of a consumer product to consumers so that they may try said product before committing to a purchase.
    • According to the Product Sampling Study by Arbitron, sampling successfully reaches 70 million consumers every quarter, and one-third of customers who try a sample will buy the sampled product in the same shopping trip, and 58 percent of those surveyed reported that they would buy the product again.
    • Marketers who are considering sampling their next product introduction should define the objectives of the sampling program.
    • There are a number of popular sampling techniques:
  • Sampling

    • A sample is a subset of a population.
    • Samples are collected and statistics are calculated from the samples so that one can make inferences or extrapolations from the sample to the population as a whole.
    • This process of collecting information from a sample is referred to as sampling.
    • The best way to avoid a biased or unrepresentative sample is to select a random sample, also known as a probability sample.
    • A random sample is defined as a sample where each individual member of the population has a known, non-zero chance of being selected as part of the sample.
  • The Promotion Mix

    • Examples of personal selling include: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples of sales promotion include: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
  • Market research to determine the potential market for funeral services in Monterrey, Mexico

    • The size of sample was of 472 personal interviews to men and women of socioeconomic level A and +B, ages between 35 and 60 years old, who live in Monterrey and its metropolitan area.
    • "Cedillas del Toro", the most important funeral services enterprise up to date show us some opportunity areas as: lack of parking, mentioned by 15 per cent of the sample; the lack of a comfortable cafeteria, mentioned by 10 per cent of the sample; small chapel, mentioned by 7 per cent of the sample; and the temperature of the very cold climate, mentioned by 7 per cent of the sample, among others.
  • The Promotion Mix

    • Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing.
    • Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.
  • Owners' Equity

  • Basic types of accounts

    • Fortunately, there are many sources where you can obtain sample charts of accounts by type of business that you can use as a guide and starting point.
    • One other option is to do an Internet search for a sample chart of accounts for your type of business.
    • For example, we did a simple Google search for a "Bed and Breakfast" (B&B) sample chart of accounts and found a 98 page document that discusses almost every issue someone who wants to start a B&B needs to know, including a sample chart of accounts (Buchanan and Espeseth 2009).
  • Sample Evaluation

  • The budget

    • A sales promotion budget should also be determined, allocating money for coupons, product samples, and trade promotions.
  • Quality costs

    • In addition, quality audits, sampling, and statistical process control also fall under the umbrella of appraisal costs.
    • Quality audits and sampling are also important appraisal costs.
    • With sampling, a company can ensure with confidence that a batch of products is fit for use.
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