publicity

(noun)

Advertising or other activity designed to rouse public interest in something.

Related Terms

  • sponsorship
  • Press Releases
  • Press Conferences
  • Market
  • marketing
  • advertising
  • Promotion
  • Direct Marketing

(noun)

Refers to relationships between an organisation's Public Relations/Communication's Manager and the editor /journalist associated with both the press and broadcast media.

Related Terms

  • sponsorship
  • Press Releases
  • Press Conferences
  • Market
  • marketing
  • advertising
  • Promotion
  • Direct Marketing

Examples of publicity in the following topics:

  • The Purpose of Public Relations

    • Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
    • Public relations, or PR, is the practice of managing the flow of information between an individual or organization and the public.
    • Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
    • Moreover, governments may also lobby public relations firms in order to sway public opinion.
    • Negative public relations, also called dark public relations, is a process of destroying a target's reputation and/or corporate identity.
  • The Purpose of Public Relations

    • The aim of public relations by a company is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.
    • In other words, public relations is a management activity that attempts to shape the attitudes and opinions held by an organisation's stakeholders.
    • The aim of public relations by a company is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view about it, its leadership, products, or of political decisions.
    • In other words, public relations is a management activity that attempts to shape the attitudes and opinions held by an organisation's stakeholders.
    • Corporations also use public relations as a vehicle to reach legislators and other politicians, seeking favorable tax, regulatory, and other treatment, and they may use public relations to portray themselves as enlightened employers, in support of human-resources recruiting programs.
  • The bottom line

    • With public expectations about sustainability continually increasing, ‘futureproofing products' is a safe bet.
    • Future-proofing products involves working to insulate products and services from risk and uncertainty by eliminating waste in all phases of a product's life-cycle to: (1) avoid rises in raw material costs, (2) reduce the chances of bad publicity, and (3) prepare for coming changes in environmental legislation.
  • Types of Public Relations

    • Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
    • Public relations (PR) is the practice of managing the flow of information between an individual or an organization and the public.
    • Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.
    • The aim of public relations by a company often is to persuade the public, investors, partners, employees, and other stakeholders to maintain a certain point of view concerning it, its leadership, products, or political decisions.
    • "Media relations" refers to the relationship that a company or organization develops with journalists, while "public relations" is the practice of extending that relationship beyond the media to the general public.
  • The Team and the Organization

  • Types of Public Relations

    • Examples of PR are publicity, press releases, press conferences, interviews, and events.
    • Publicity – Refers to relationships between an organisation's Public Relations/Communication's Manager and the editor /journalist associated with both the press and broadcast media.
    • In an asymmetrical public relations model an organization gets feedback from the public and uses it as a basis for attempting to persuade the public to change.
    • A symmetrical public relations model means that the organization takes the interests of the public into careful consideration and public relations practitioners seek a balance between the interest of their organization and the interest of the public.
    • Discuss the major activities of PR; including publicity, press releases, press conferences and events
  • A Brief Definition

    • These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.
  • Creating Effective Messages

    • The goal of public relations is to disseminate information about a business (that is, to create an effective message).
    • The goal of public relations is to disseminate information about a business.
    • Public relations also involves proactively educating staff on responding to media so incorrect information is not released in the first place.
    • Many small businesses and start-ups lack large advertising budgets; they rely on public relations to build a "buzz" about an upcoming business or product launch.
    • One goal of a public relations campaign is to generate editorial coverage for a business, because editorial coverage is perceived as more authentic than advertising.
  • Introduction

  • Public relations: the sensational rim on the wheel

    • Public relations are the activities one engages in to generate excitement about your new venture so that editorial coverage will occur.
    • The more expansive and current the media database, the more likely you are to achieve optimum press coverage in targeted publications.
    • Extensive Rolodex: Public relations practitioners are major networkers with vast contacts with the media as well as key stakeholders.
    • Blog Back: Write down a list of public relations plans you have for your new venture.
    • Include what you will do to get publicity for your startup.
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