buzz

(noun)

Major topic of conversation; widespread rumor; information spread behind the scenes.

Related Terms

  • word of mouth
  • marketing
  • disseminate
  • viral
  • Promotion

Examples of buzz in the following topics:

  • Word of Mouth

    • Some describe buzz as a form of hype among consumers, a vague but positive association, excitement, or anticipation about a product or service.
    • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
    • Examples of products with strong marketing buzz upon introduction were Harry Potter, the Volkswagen New Beetle, Pokémon, Beanie Babies, and the Blair Witch Project.
    • Concepts Buzz Marketing buzz or simply "buzz" is a term used in word-of-mouth marketing—the interaction of consumers and users of a product or service serve to amplify the original marketing message.Some describe buzz as a form of hype among consumers, a vague but positive association, excitement, or anticipation about a product or service.
    • Positive "buzz" is often a goal of viral marketing, public relations, and of advertising on Web 2.0 media.
  • Word of Mouth

    • Word-of-mouth marketing, which encompasses a variety of subcategories, including buzz, blog, viral, grassroots, brand advocates, cause influencers, and social media marketing, as well as ambassador programs, work with consumer-generated media.
    • Marketers place significant value on positive word-of-mouth, which is traditionally achieved by creating products, services, and customer experiences that generate conversation-worthy "buzz" naturally.
    • The relatively new practice of word-of-mouth marketing attempts to inject positive "buzz" into conversations directly.
  • Creating Effective Messages

    • Many small businesses and start-ups lack large advertising budgets; they rely on public relations to build a "buzz" about an upcoming business or product launch.
  • Public relations: the sensational rim on the wheel

    • Startups need to generate a great deal of excitement known as "buzz" in order to make the case for media coverage.
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