Capture the attention of your audience with rhetoric
Using appropriate rhetorical tools and a well-thought-out argumentative structure is a way of ensuring the strength of your writing. In addition, rhetoric gives you ways of capturing the attention of your audience and leading them to the conclusions of your argument.
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"All sizes | [Portrait of June Christy, 1947 or 1948] (LOC) | Flickr - Photo Sharing!."
http://www.flickr.com/photos/library_of_congress/5354175531/sizes/l/in/photostream/
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