salience

Examples of salience in the following topics:

• Social Cognition

  • Two cognitive processes that increase the accessibility of schemas are salience and priming.
  • In social cognition, salience is the degree to which a particular social object stands out relative to other social objects in a situation.
  • The higher the salience of an object, the more likely that schemas for that object will be made accessible.

• Memory Distortions and Biases