persuasion

(noun)

The act of influencing one's opinions or beliefs.

Related Terms

Examples of persuasion in the following topics:

  • Attitudes

    • Much of the persuasion we experience comes from outside forces.
    • Numerous variables have been found to influence the persuasion process and are normally presented in four major categories:
    • aspects of the communicator (the credibility, expertise, trustworthiness, and attractiveness of the persuasive source);
    • The dual-process model is one of the most notable models of persuasion.
    • It maintains that the persuasive process is mediated by two separate "routes."

  • Introduction to Social Psychology and Social Perception

    • This includes areas like social perception, social interaction, and social influence (including trust, power, and persuasion).

  • Social Psychology

    • During World War II, social psychologists studied the concepts of persuasion and propaganda for the U.S. military.