grassroots fundraising

(noun)

Grassroots fundraising is a method of fundraising used by or for political candidates, which has grown in popularity with the emergence of the Internet and its use by US presidential candidates like Howard Dean and Ron Paul.

Related Terms

  • political finance

Examples of grassroots fundraising in the following topics:

  • Campaign Financing

    • Grassroots fundraising is a method of fundraising used by or for political candidates.
    • Grassroots fundraising is a way of financing campaigns for candidates who don't have significant media exposure or candidates who are in opposition to the powerful lobby groups.
    • It often involves mobilizing grassroots support to meet a specific fundraising goal, or it sets a specific day for grassroots supporters to donate to the campaign.
    • Ron Paul is a congressman from Texas who employs the method of grassroots fundraising.
  • Leadership

    • Interest groups often rely on leaders to organize their fundraising and make their advocacy efforts successful.
    • Additionally, the strategist determines where advertisements will be placed, where grassroots organizing efforts will be focused, and how fundraising will be structured.
    • Interest groups with a de facto leader may be more successful at sustained political advocacy than those with no clear hierarchy, because a clearly defined leader allows for more efficient organization of fundraising efforts, demonstrations, and campaigns.
  • The General Election Campaign

    • Candidates tend to fund their campaigns in part with their personal wealth but also by fundraising extensively.
    • Fundraising may include appealing to wealthy large donors, organizing grassroots campaigns to amass small donations from large numbers of voters, or tapping into political party funds.
  • Indirect Techniques

    • Grassroots lobbying asks the public to contact legislators concerning the issue at hand, as opposed to going to the legislators directly.
    • Grassroots lobbying oftentimes implement the use of media, ranging from television to print, in order to expand their outreach.
    • Using social media is, by nature, a grassroots strategy.
    • Federal law does not mandate grassroots lobbying disclosure, yet 36 states regulate grassroots lobbying.
    • The First Amendment rights of free speech, freedom of association, and freedom of petition protect lobbying, including grassroots lobbying.
  • The General Election Campaign

    • Not raising enough money early on can lead to problems later as donors are not willing to give funds to candidates they perceive to be losing, a perception based on their poor fundraising performance.
    • Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.
  • Women in American Politics

    • The paths to public office for women in the African-American community have differed from men and other groups, such as women's organizations, rallies, and fundraisers.
    • Analyze the role that women play in American politics, especially the involvement of African-American women in grassroots activism and institutional politics
  • The Internet, Blogging, and Podcasting

    • These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.
    • These technologies enable faster communication by grassroots citizen movements and the delivery of local information to a large audience.
  • The Modern Political Campaign

    • Campaigns will also intensify their grassroots campaigns, coordinating their volunteers in a full court effort to win votes.
    • These Internet technologies are used for cause-related fundraising, lobbying, volunteering, community building, and organizing.
  • Cultivating Access

    • So that's the lobbyist safe-cracker method: throw fundraisers, raise money, and become a big donor.
    • One of the ways in which lobbyists gain access is through assisting congresspersons with campaign finance by arranging fundraisers, assembling PACs, and seeking donations from other clients.
    • Many lobbyists become campaign treasurers and fundraisers for congresspersons.
    • This helps incumbent members cope with the substantial amounts of time required to raise money for reelection bids; one estimate was that Congresspersons had to spend a third of their working hours on fundraising activity.
  • Direct Lobbying

    • Direct lobbying is different from grassroots lobbying, a process that uses direct communication with the general public, which, in turn, contacts and influences the government.
    • Meta-analysis reveals that direct lobbying is often used alongside grassroots lobbying.
    • When groups have strong ties to a legislator's district, they will use a combination of grassroots and direct lobbying, even if the legislator's original position does not support theirs.
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