Marketing
Textbooks
Boundless Marketing
Pricing
Specific Pricing Strategies
Marketing Textbooks Boundless Marketing Pricing Specific Pricing Strategies
Marketing Textbooks Boundless Marketing Pricing
Marketing Textbooks Boundless Marketing
Marketing Textbooks
Marketing
Concept Version 5
Created by Boundless

High/Low Pricing

High-Low Pricing Strategies

High-Low Pricing Strategies

There are many big firms using this type of pricing strategy, especially in the shoe industry (ex: Reebok, Nike, Adidas).

Source

    Boundless vets and curates high-quality, openly licensed content from around the Internet. This particular resource used the following sources:

    "Nike swoosh on the tongue of a shoe (blue on white)."
    http://commons.wikimedia.org/wiki/File:Nike_swoosh_on_the_tongue_of_a_shoe_(blue_on_white).jpg Wikimedia CC BY-SA.

Related Terms

  • everyday low price
  • belief
  • Subjects
    • Accounting
    • Algebra
    • Art History
    • Biology
    • Business
    • Calculus
    • Chemistry
    • Communications
    • Economics
    • Finance
    • Management
    • Marketing
    • Microbiology
    • Physics
    • Physiology
    • Political Science
    • Psychology
    • Sociology
    • Statistics
    • U.S. History
    • World History
    • Writing

    Except where noted, content and user contributions on this site are licensed under CC BY-SA 4.0 with attribution required.